Revitalising a dual-brand
e-commerce experience with elegant, modern UI design.
Maple Kitchen & Bathrooms required a comprehensive design refresh for their two primary retail arms: Shop Worktops and Shop Bathroom Products. The goal was to establish a cohesive visual identity across both brands while maintaining their individual market focus.
- Platform: Magento
Project:
- Modern Identity. To kickstart the transformation, new revamped logos were created for each brand. These modern marks provide a professional, unified foundation for the online shopping experience, ensuring brand recognition across different product sectors.
- Elegant UI Design. The UI design concepts were built around a simple, elegant aesthetic. By utilising clean layouts, high-quality lifestyle imagery, and generous whitespace, the interface allows the products to take centre stage. This minimalist approach streamlines the user journey, making it easy for customers to explore premium worktops and bathroom fixtures.
- A Unified Experience. Despite the different product ranges, both websites now share a consistent design language. This synergy strengthens the overarching Maple Kitchen & Bathrooms identity, delivering a sophisticated and trustworthy shopping experience from landing page to checkout.
