Squarespace Redesign & Build
The Brief: Wodehouse Marketing required a modern, revamped digital presence that better reflected their creative identity while remaining on their preferred platform, Squarespace. The primary goal was to improve user flow and better showcase their portfolio of work.
- Url: wodehouse.marketing
- Platform: Squarespace
Project:
- The Solution I executed a comprehensive redesign centered on the brand’s signature Mondrian-inspired grid aesthetic. This involved a complete overhaul of the site architecture, including a streamlined sitemap, high-conversion messaging, and intuitive contact forms.
- Key Deliverables:
- Structural Strategy: Redefined the sitemap and user journey for better navigation.
- Visual Identity: Integrated a Mondrian-style grid system across the UI to reinforce brand recognition.
- Portfolio Optimization: Reorganised case studies to highlight project impact and results.
- UX/UI Refinement: Developed custom calls-to-action and optimized contact touchpoints to drive lead generation.